Internet advertising is voodoo to me
Internet advertising is truly puzzling to me.
I’m looking over my AdSense reports and well, it’s a little disheartening. I don’t blame you guys… it’s more my fault that I haven’t been posting to my site very regularly. But… when someone does click on an ad, it’s like… magic happens.
Magic? Yes— money trickles into my AdSense account. It’s the strangest thing. I don’t know where the money comes from. Well, I know it comes from advertisers of course, but I don’t know who to be exact. The AdSense reports don’t reveal that much detail. I don’t even know which ad was clicked on. I don’t know who clicked on the ad, either. All I know is that every click, some amount is deposited.
So, magic— someone out there clicks on an ad of some kind— they are taken to a site about something and some seemingly random amount (carefully selected by Google of course, based on the value of the ad) is deposited to my AdSense account. My web site is simply the meeting ground for a transaction that I have no visibility to.
And, it occurs to me that the transaction takes nothing from the person that did the clicking. Perhaps a second of time, a few bytes of bandwidth.
While we’re on the subject, here’s another thought… what would happen if Google decided to give slightly higher PageRank scores for web sites that carried Google AdSense ads? Thereby giving those sites more traffic as a result, over sites that didn’t carry Google ads. What’s to stop them from doing that? Perhaps it may not be ethical, but is it illegal? Would it not greatly increase the effectiveness of their advertising? If it were slight enough, and random enough, would anyone even notice?
Filed under: Things That Make You Go ‘Hmmm’.