Google's AdSense

You know -- one of the things I liked most about reading weblogs was the refreshing lack of advertising. So much for that.

Maybe I am "hand-wringing", but for those interested, Sippey has drunk the kool-aid, sporting the Google ads on his individual posts at left.


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Fil said:

I hear that Brad. It seems more and more people (blogggers) are doing this. I thought the idea of a blog was to document your thoughts and journalize them in a "neato" fashion...not to make money off of clicks to your blog.

Oh well what can we say...people everywhere are just money hungry.

Gummi said:

I concur. Although, some blogs practice advertising by writing directly about what they do and sell. At least you know it when you read them, I've got nothing against that. The ad stuff is just so crude and unsophisticated, it would put me off for good.

ColdForged said:

Yet another reason why I don't regret blocking Google from my site. But wouldn't that be ironic, eh? Don't allow crawls or referrals from Google, but have Google ads? Nyuk-nyuk.

Brad Author Profile Page said:

According to their policy page, my concerns may be unfounded. They specifically exclude the use of AdSense for personal pages.

Although, there are still many weblogs that I read that are semi-commercial but currently have no ads. I guess I'll just stick to using RSS for them? But what if they diminish or eliminate their RSS feeds to increase ad impressions? Ugh.

I do not think your concerns are entirely unfounded: What defines "personal pages"?

Could your blog be considered Personal, or even mine. We predominantly provide purely technical entries, entries that could just as well have been on a commercial site.

Since Google operates in multiple countries, will they check that the site is run by a registered commercial entry under the laws of the country the site exists in, or are decision made on indiviual judgement of Google employees.

Could a project page for an Open Source-project be considered "personal"?

Brad Grier said:

Folks, maybe I'm missing something here...the ad content is supposed to be somewhat relevant to the content of the why not offer your readers an option to check out something they may be interested in?

...and if it helps subsidise your server or blogging costs - isn't that good too?

It's not like a majority of us receive millions of hits per month and would rake in huge amounts over this...but a little to help the server fund...worth thinking about.

...but the bottom line - content options for your viewers...why not?

Gummi said:

The problem lies in the marketplace for the advertising. If the revenue generated by the ad content is funding the site upkeep there's nowt wrong with that. Paypal buttons, when used subtly, are fine.

The creeping change in content, to supply the right ad-clicks for revenue, is when the content is in service of the 'potential' ad. Paper publishing is full of these examples. If it turns into this kind of 'blogging' then shouldn't the site be retasked as a dollarblog?

While I'm not a big fan of advertisements, Google's AdSense isn't very intrusive. The kind of ads I hate are of course pop-ups and those bulky flash animation banners you see on or CNET that take up the whole screen then pop back to a retangular box after five seconds or so. If a blog went to that style of advertising, nobody would bother visiting the site.

AdSense is a good way to subsidize server cost as Brad Grier mentioned without annoying your visitors too much.

However, my blog is staying ad-free.

Brad, when I worked in advertising I tried to convince companies to use RSS to increase page views. If you don't syndicate your entire content, people will use the RSS feed as a "ping" indicator to new content that they should go check out. It beats the hell out of "sign up to get notified by email when out site is updated."

Jemaleddin S. Cole said:

I think a good compromise might be to wrap a div id="adsense" tag around your ad area and then allow visitors to set the display of that area with stylesheets.

John Keyes said:

I see nothing wrong with using the ads as a way to defray the costs of maintaining my site. Also, anyone who is a regular visitor to my site will likely be visting the Google-ad-free home page; most of the people visting my archive pages (with Google ads) come in via a Google search.

Jemaleddin S. Cole said:

By the way - the ad-filtering css file at seems to be auto-filtering the ads at and Nice.


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