Matrix Reloaded 'Superbowl' trailer
Not that I actually watched the Superbowl, but if I had, it would a rare occasion: I would use my TiVo to skip through the show to watch the commercials. Kinda sorry I didn't because I missed the TV broadcast of the new Matrix Reloaded trailer. I downloaded it from the official web site instead. Drool.
Maybe someday the Superbowl will be hours of high-quality commercials interspersed with some highlights from the football game.