We need a word for this...
Alright -- like it or not, when you write for a web log, you're BLOGGING.
Fine. Now that we've settled that, what do you call it when you're reading a weblog or blog surfing? Would that be "blurfing"? Or how about "slogging"? Actually I this one is pretty applicable considering some of the blogs out there (no, I'm not referring to yours). I don't think either "bleading" or "breading" will work -- they're just too phonetically misleading.
If you have any suggestions, please share.