Meet Dewie
The FTC's Consumer Information Security web site is now up and is showing off the mascot they've chosen (press release about it). I guess they felt a 'kick me' sign on the front would be redundant.
All over the site, you'll see Dewie the e-Turtle. Dewie's wired, but carries his security shell no matter what he's doing on the Internet. Even though turtles take their time, Dewie crosses the finish line first because he takes the appropriate steps to avoid a disaster.
Seriously though, there is some useful information and security tips at the site, especially for those that have no clue about viruses and spam. That is, if the consumer can stop laughing long enough to read it.