Amazon's Gold Box
The Amazon.com "Gold Box" thing is a gimmick. Sure-- you might eventually find a bargain you want in there, but 90% of the time (at least for me), what I find doesn't interest me at all. Amazon.com could be putting things in there that are more in line with my preferences-- they probably know more about my likes and dislikes than most of my friends-- but I don't think they care. The point of the gold box is NOT to sell you things. The point is to get you to visit Amazon.com daily. And wouldn't you know it-- I do now.