Square peg, meet round hole
Software makers expand iPod capabilities - News.com (my emphasis):
Meanwhile, ProVue Development, maker of a database program called Panorama, has come up with a way to make text-based information available on the iPod. The software works by storing the data as a tiny MP3 file. For example, it sorts contacts into categories that appear under the artist menu of the iPod. It then stores the name of a contact as an album and the phone number or e-mail address as the song title.
AAAAAAAAAAAAAAHHHHHH!!! As a programmer, I must say this is wrong on so many levels.