What is with those Old Navy ads?

OK, I'm no marketing genius, but I am a consumer, so I think I still have a valid opinion about advertising. Hey, it's all for me, right? So what is Old Navy thinking? You know what I'm talking about-- the old lady and that dog "Magic"? I just don't get it.

Are they really trying to get me to buy their draw-string shorts? The only thing these ads do is make me search for my TV remote as fast as I possibly can so I can change the channel. Then I whine and complain to anyone present (or to myself) for the next 2 or 3 minutes about the commercial.

Maybe there is something to it. Perhaps they thought "well, if we can annoy people to the point of rioting, at least they will come to the store and then it's just a customer service issue".

4 Comments

Zachary said:

this is gonna sound funny but i keep wondering what song they are playing in there newest ad i know that it's disco but i can't seem to find it in the music stores does anybody know who the song is by?

Zachary said:

this is gonna sound funny but i keep wondering what song they are playing in there newest ad i know that it's disco but i can't seem to find it in the music stores does anybody know who the song is by? oh and the ad is old navy

Denny O'Connor said:

I've been trying to find out the name of that tall, fresh, blonde girl they had speak in the ads awhile back. Once I thought she was Molly Sims, but I was wrong. It's not gonna keep me from my normal mating habits... but I'd like to know!

Thanks!

Dave Bilbrey said:

Good page Brad. Question: Who is that older blonde actress on those commercels? I remember her from 20 years or so ago, but my old brain won't tell me her brain

Dave

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This article was published on April 16, 1999 1:14 PM.

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